You and I have been friends for many years, and I always enjoy scouring the sales rack during the change of seasons. But, I fear your decision to open your doors for commerce on the evening of Thanksgiving is cause for concern.
I know, I know. All the other stores are doing it. But, if all the other stores decided to jump off the proverbial bridge does that mean you would too?
Let’s face it Wal-Mart and Toys R Us began encroaching upon Thanksgiving last year, but you…you are so much better than them. Wal- Mart is known for its low prices and questionable employment practices. And, Toys R US, well, they need all the help they can get. But you, dear Macy’s, have always been better than that. You appear to treat your employees with dignity, you hire veterans, and aside from that icky music video of Justin Bieber and Mariah Carey you and I are generally on good terms.
But, this decision to sacrifice the family time of thousands of employees for four more hours of commerce…could really damage our relationship.
I know full well the sacredness of Thanksgiving and Christmas to mall workers. (The only two days most malls are closed). Because, I worked at Kay Jewelers for six years. And, it is tough to be a mall worker during the holidays…the extended hours, the impatient shoppers, and the increased threat of theft. The mall is open 363 days a year.
Isn’t that enough?
Or do you plan to stop selling online during this period of time?
There is logic that says, “people are shopping on-line anyway, let’s bring them in the stores.” No, we should not bring them in the stores. Because, once you, dear Macy’s, fling your doors open for commerce on Thanksgiving Day more merchants will soon follow, and the damage will be irreparable.
You and J.C. Penny’s made the right decision last year. Couldn’t you make it again?
You may say it’s the evening, and we aren’t opening until 8:00 p.m.!
Even though, the store opens at 8:00 p.m., I imagine staff will have to arrive at 7:00 p.m. And, some employees commute an hour or more. So, they have to leave home at 6:00 p.m. But, it takes an hour to get dressed and look presentable. So, while their family is sitting down to relax and watch a ball game and enjoy dessert they will be ripped away from the festivities at roughly 5:00 p.m.
And, women that would normally be sequestered together with their unwanted in-laws, may now dip off to the mall in avoidance of that awkward silence. And, a golden opportunity for character building would have been missed.
And if you, Dear Macy’s, open your doors on Thanksgiving Day, your peers such as Nordstrom, Neiman Marcus, and Bergdorf Goodman will soon follow suite. Please save Thanksgiving, Macy’s. You have the
power to do so.
But, should you choose not to flex your influential muscle…I will not be shopping with you again until after the Christmas holiday. Nordstrom, TJ Maxx, and Ross made the right decision. So, there are plenty of moral shopping alternatives.
I’m sorry it, has to be this way, but the choice is yours.
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Dear Reader, if you share my position on the Thanksgiving retailing debacle, could you help me spread the word? Please pass this post along on your favorite social network. Who knows, we may just save some folks some time with family. Love, Simone